At The Production House, we believe in the power of storytelling to create connection, inspire action, and drive meaningful change. One of our most recent collaborations brought us to Gathering Waters High School in Keene, New Hampshire—a place where education is rooted in creativity, connection, and community.
Gathering Waters came to us with a challenge: how can we show prospective families what makes our high school experience different?
In a time when school choice is more important than ever, Gathering Waters recognized the need to clearly communicate their values, culture, and student experience. They needed more than just a brochure or a website—they needed a story. One that could evoke emotion, build trust, and provide a window into daily life at the school.
Together, we created a brand story video that weaves together student voices, classroom experiences, and the school’s unique approach to learning. From hands-on projects to heartfelt relationships between students and faculty, the video offers an authentic glimpse into what it's like to be part of this vibrant learning community.
This video now serves as a central piece in Gathering Waters’ marketing efforts, supporting their goal of increasing student enrollment by helping families feel connected, informed, and inspired.
Why it Works
What sets this video apart is its authenticity. Rather than using scripted lines or stock footage, we focused on real moments and genuine testimonials. We wanted families watching to feel like they were stepping into the school—seeing what students see, hearing what they feel, and understanding the values that shape their education.
Whether viewed on the school’s website, shared on social media, or played during open houses, this video allows Gathering Waters to communicate their mission clearly and powerfully.
The Impact of Storytelling in Education
More and more schools are turning to storytelling as a way to cut through the noise and truly connect with their audiences. Video is a powerful tool—not just for visibility, but for building emotional resonance. When people feel something, they remember it. And when they remember it, they act.
We’re proud to have helped Gathering Waters bring their vision to life, and we hope this story reaches the families who are seeking a meaningful and inspiring place for their children to learn and grow.